This Privacy Policy outlines the collection, usage, and disclosure of your personal information when you visit or make a purchase from the website www.vaxipod.com.au (referred to as the "Site").
Personal information collected
When you access the Site, we automatically gather specific information about your device, such as your web browser, IP address, time zone, and certain cookies installed on your device. Furthermore, as you navigate through the Site, we collect details about the specific web pages or products you view, the websites or search terms that led you to the Site, and how you engage with the Site. This information, which is collected automatically, is referred to as "Device Information."
We utilize various technologies to collect Device Information, including:
- "Cookies," which are data files placed on your device or computer and often contain an anonymous unique identifier. For more details on cookies and how to disable them, please visit http://www.allaboutcookies.org.
- "Log files" that track actions performed on the Site, including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- "Web beacons," "tags," and "pixels," which are electronic files used to record information about your browsing activities on the Site.
Additionally, when you make a purchase or attempt to do so through the Site, we collect specific information from you, such as your name, billing address, shipping address, payment details (including credit card numbers), email address, and phone number. This information is referred to as "Order Information."
In this Privacy Policy, the term "Personal Information" encompasses both Device Information and Order Information.
How we use your personal information?
We utilize the Order Information we gather primarily to fulfill orders placed through the Site, which includes processing payment details, arranging shipping, and providing invoices and order confirmations. Additionally, we employ this Order Information for the following purposes:
- Communication with you
- Risk and fraud screening of orders
- Providing information or advertising related to our products or services based on your preferences
The Device Information we collect is used to help us identify potential risks and instances of fraud, particularly by analysing your IP address. Furthermore, it aids in the improvement and optimization of our Site. For instance, we generate analytics to understand how our customers browse and interact with the Site, as well as evaluate the effectiveness of our marketing and advertising campaigns.
Disclosure of your personal information
Sharing of your personal information with third parties. We may share your Personal Information with third parties to facilitate the use of your Personal Information as described above. For instance, we utilize Shopify to power our online store. You can learn more about how Shopify handles your Personal Information by referring to their privacy policy at https://www.shopify.com/legal/privacy. Additionally, we employ Google Analytics to gain insights into how our customers utilize the Site. For further information on how Google uses your Personal Information, please visit https://www.google.com/intl/en/policies/privacy/. You can opt-out of Google Analytics by visiting https://tools.google.com/dlpage/gaoptout.
Furthermore, we may disclose your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful requests for information we receive, or to safeguard our rights.
Behavioural advertising
As mentioned earlier, we utilise your Personal Information to deliver targeted advertisements or marketing communications that we believe may be of interest to you. To gain a better understanding of how targeted advertising functions, you may visit the educational page on online advertising by the Network Advertising Initiative (NAI) at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
If you wish to opt-out of targeted advertising, you can do so by following these links:
- FACEBOOK: https://www.facebook.com/settings/?tab=ads
- GOOGLE: https://www.google.com/settings/ads/anonymous
Furthermore, you have the option to opt-out of some of these services by visiting the opt-out portal provided by the Digital Advertising Alliance at: http://optout.aboutads.info/.
MODIFICATIONS
In order to ensure that our privacy practices align with operational, legal, or regulatory requirements, we reserve the right to periodically update this privacy policy. Any changes made will be reflected in the most recent version.
Data Retention
Upon placing an order through the Site, we will retain your Order Information for our internal records, unless you specifically request us to delete this information.
Contact Us
If you have any inquiries, concerns, or would like to file a complaint regarding our privacy practices, please feel free to contact us via email at info@vaxipod.com.au. We are here to provide you with further information and assistance.
